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The pizza angle is rather light-hearted, of course, but the beauty of the campaign is that it also touches on an issue that is important to people who live and work in these cities. Domino’s asked consumers to nominate their town to receive a paving grant from Domino’s, essentially so that pizza’s could arrive ‘back home safely’. In 2018, it launched ‘Paving for Pizza’ – a campaign centred around the problem of potholes in US cities. Essentially, the message is that every situation is best accompanied by a Domino’s.ĭespite being a global brand, Domino’s also recognises the power of local marketing as a way to create personalised engagement with consumers. It’s a rather bold claim, but as agency VCCP says, the idea highlights the fact that “Domino’s isn’t just about getting good food fast it’s a way to bring people together, to celebrate the big and the small or just the everyday, it works for everything, officially.”Īs such, the ads depict a number of recognisable and relatable every-day scenarios, such as hangover days, break-ups, and nights in. In late 2017, Domino’s UK launched a six-part advertising campaign, positioning itself as the ‘ Official Food of Everything’.
DOMINOS ARTICLE DESIGNED LIKE DOMINOS WEBSITE DOWNLOAD
(And remember that Econsultancy subscribers can download our Digital Marketing Template Files for guidance on campaign planning) 1. With this is mind, here’s a run-down of some of the best (and daftest) examples. However, a delightfully offbeat marketing strategy is certainly one of the biggest. With an improved supply chain and a strong digital presence, its turnaround is due to a number of factors.
The chain reported a 5.8% rise in global retail sales in Q3 2019, and is also on track to expand its global footprint to 25,000 stores by 2025. Today, Domino’s is the largest pizza chain in the world, having surpassed Pizza Hut in global retail sales in 2018.
DOMINOS ARTICLE DESIGNED LIKE DOMINOS WEBSITE PATCH
Not a patch on Papa John’s, and unable to satisfy the growing consumer desire for a ‘posher’ slice found in the likes of Pizza Express. Nearly a decade ago, Domino’s Pizza was known as the poor man’s Pizza Hut.
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